Optimizing your health is no longer something that you do just at your doctor’s office. More and more these days’ people are taking ownership of their own health outcomes. This forward thinking movement was evident by the interest and record attendance of like-minded individuals at the iVitamin Bar launch party. The iVitamin buzz that built over the opening brought together old and new friends, family, colleagues, health advocates and care givers alike. The excitement and good energy flowed through the entire facility and spilled over into the lobby. The message was clear; the bay area was ready for us!